PROLIFIC WONE:

In The Red

In the Red is a deeply personal project where I explore identity, relationships, pressure, and the emotional weight that comes with navigating life and love while staying true to the craft. Across thirteen tracks, the album moves through moments of self-reflection, vulnerability, and resilience, capturing the tension between devotion, distance, and the process of healing.

The record brings together a community of collaborators. Visually, the project marks the beginning of my collaboration with many artists.

J. T. Liss, whose graphic artwork for the single “3 of Hearts” helped establish the visual tone that would later shape the album’s identity.

In the Red stands as a chapter in my catalog where lyricism, emotional honesty, and community intersect—documenting the moments when life pushes you to the edge, forcing you to confront who you are and what truly matters.

Experience the visual evolution of my In The Red LP through an exclusive collection of official music videos, visualizers, and conceptual art pieces.

I invite you to immerse yourself in the high-energy storytelling of the official videos for "Sol Movement" and "Honeymoon," which showcase the cinematic side of this deeply meaningful project.

You can also expand your perspective with the custom visualizers and art videos I designed for standout tracks including "I Am," "3 of Hearts," "C'mon Schun," and the soulful "Out of Time."

The rollout for my In The Red LP redefined what an independent release could be by merging underground hip-hop, NYC-based visual arts, and artisan lifestyle culture into one cohesive experience.

I built this multi-sensory campaign around a groundbreaking collaboration with Jugg Wise of Four City Brewing Company, creating a custom craft beer that allowed supporters to physically engage with the project’s aesthetic and world.

Each single became a curated gallery piece. I paired top-tier production from DJ Rob Flow, Jess James Figueroa, Wicked Tune, Alcatraz Ed, Karneige (aka Negs), Clipsmoke, Soulful Soze, and Charlie Wonka with the vision of living, active artists like Jake Genen, Lecrue Eyebrows, Paolo Tolentino, Alice Mizrachi, and JT Liss—who also designed the album’s striking cover art.

To deepen the experience, I released a series of limited-edition apparel drops, including custom tees and hoodies inspired by standout tracks like "C'mon Schun," "3 of Hearts," "Sol Movement," and "I Am."

These high-quality pieces gave supporters a way to wear the movement, while cinematic visuals extended the music into a fully realized visual world.

From the international dance talent of Mazzi, Jana (Czech Republic), and B-Boy Matt (Africa) in the "Sol Movement" video (directed by Ray Cuts with scratches by DJ Vinyl Richie) to the creative direction of Jimmy Aponte and Jacob McCoy on "Honeymoon" (feat. Sinclair Johnson), the In The Red rollout established a vibrant, community-driven ecosystem where music, fashion, and fine art collide.

Explore the diverse collective of NYC-based visual artists, elite producers, and world-class vocalists I brought together to transform In The Red into a multi-sensory cultural movement.

This section invites you to dive into the profiles of the living, active creators I collaborated with—each one helping bridge the gap between the recording booth and the gallery through a shared creative synergy.

From cinematic creative direction to soulful vocal textures, discover the individual innovators who helped me build this independent ecosystem.

Browse their profiles to see how these global talents shaped the project’s signature soundscapes and drove the vision behind its limited-edition art and apparel.